Building a Cabinetry Brand That Wins the Confidence of Builders and Homeowners

The Challenge

Inline had the experience and workmanship, but their online presence didn't show it. Their content lacked consistency and didn't show the range of projects they'd delivered, so builders and homeowners couldn't see what the business could do.

Our Approach

Over more than 12 months, we've built an ongoing content strategy around completed projects, behind-the-scenes manufacturing, customer testimonials and the installation process. The result is a content library that speaks to both builders and homeowners, backed by consistent social media management.

The Results

Inline now has a polished online presence that reflects the quality of their joinery. Their social media works as a portfolio, giving builders, architects and homeowners confidence in their capabilities and building credibility for future growth.

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